Tuesday, May 26, 2009

Product Placements in "Night at the Museum: Battle at the Smithsonian"


Caught this picture over the weekend. Liked the first one better.

Here's my seven-word review: "Weak-scripted sequel made as cash grab." That's the problem with most movies - success usually means "sequel."

On to the meat of the post.

One of the most interesting things about this movie was the product placements, both visual and scripted. That's what I usually look for in big "blockbuster" movies, though I still fall short of loudly stating, "Product placement..." whenever one appears.

Wal-Mart got at least three prominent mentions in the script, but no logos or building edifices. Larry's widget company was pitching to them for shelf space. Of course, the ever-present Apple laptop appears in this film. Almost any time you see a laptop in a movie, it's an Apple.

But the user (Larry's son) was using Microsoft Virtual Earth as he guided Larry through the Smithsonian. The Borg's answer to Borg Jr.'s Google Earth got a fair amount of screen time - often with full-screen close-ups, complete with a booger that stated the name of the software. And... you CAN run it on a Mac.

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