The marketing power of Obama continues...
Watching the Inauguration this week, I was struck by how many ads were made especially for the occasion.
Starbucks, State Farm, and Pepsi all aired ads echoing Obama themes of "Hope," "Change," and "Service." I don't think I can recall ANY previous inauguration getting so much notice from Madison Ave.
And, this is the first corporate goodwill/branding ad for Starbucks I can remember.
Saturday, January 24, 2009
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