Wieden in Portland broke a great new ad for Nike.
Called "Fate," it stars NFL players LaDainian Tomlinson (Chargers RB) and Troy Polamalu (Steelers LB), following them from in utero to a single tumultuous meeting on the football field.
This ad captures sports as lifestyle for these two athletes. A great concept from start to finish and ends with the tag "Leave nothing."
Fan-bloody-tastic. I wish all ads were this good.
Monday, October 13, 2008
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