SalesGenie: Waiting to Suck

Get your barf bags ready... infoUSA has bought three spots on Super Bowl XLII for SalesGenie.com.

Not content with the robust industry-wide trashing SalesGenie got last year, Vin Gupta (infoUSA's CEO) is hoping to achieve even worse reviews in '08.

Obviously, he doesn't care what Madison Avenue thinks (after all, his target IS the Herb Tarlek-type), and he's playing on the universally bad reviews the ad received. Reviews that were so bad, the industry responses made news themselves.

However, in the recent press release, Gupta spoke of last year's ad and said, "It was judged to be the best by the real pros," and "drove 25,000 people to the web site."

And drove 25,000 more to maim themselves with ice picks.

25,000 people - 30,000 hits at best for residuals from press coverage. About $4.5 million for three runs. Better hope he had 100% conversion, because each viewer had to plunk down at least $150 for the ad to break even.

"Real pros"?

Vin, if you asked David Ogilvy to run that concept, he'd resign you in a second.

Watch last year's suck-nificence below.